Scoring in SEM campaigns
When running a pay-per-click campaign (both on Google and Facebook), the landing page is reviewed and given a score (known as a Quality Score).
If your content is relevant to the ad, the score is higher. If the page loads quickly, the score is higher. A high-quality score can save over 50% of your ongoing PPC budget.
Reduce server resources
By optimizing the pages and assets of your WordPress website, you can reduce server resource requirements, saving more money in the long run.